Effectiveness of Marketing Communication Strategies and Technologies Term Paper

Effectiveness of Marketing Communication Strategies and Technologies - Term Paper ExampleIt is evident from the study that a well-designed and thoroughly crafted commercializeing communication strategy can provide a definite competitive advantage to an g all overnment. If we look at the prevailing corporate scenario, we can conclude very amicably that there ar numerous instances where a certain product failed because it was introduced in the market through an ineffective marketing strategy. The Russian automobile products are the classic examples in this regard. They fail in the market just because of their weak marketing communication strategies. It is very essential to understand the dynamics of a market in which the proposed marketing strategy is going to be launched. According to Joshi and Hanssens, marketing communication does not only contribute towards the maximization of organizations kale but it also creates awareness among the masses regarding the choice of available products. So an effective market communication strategy can benefit the manufacturers as well as the consumers. Every marketing strategy should involve the meticulous comprehension and research regarding the internal and external environment. According to Jackie and Sudhir, the internal environment denotes the price, product, promotion and drive (marketing mix). The external environment refers towards the evaluation of multifarious factors like market and competitor analysis. Some other factors like social, technological and economic conditions also f alone in the domain of external environment study. Any successful marketing strategy should incorporate these aspects to achieve the optimum success. For an effective marketing campaign, correlation between the organizations mission statement and its marketing communication strategy is also very significant. It is very interesting to see how a unidirectional approach of all the departments of an organization yields the maximum advant age to a certain organization. Service characteristics introduced by Lovelock and Wirtz (236-252, 2004) inseparability, intangibility, and heterogeneity are especially relevant when it comes to speaking about product fix in terms of high-tech environment. Various conversation technologies chat rooms, instant messages, that have become an indivisible part of a well-established service business owning a web-site are building communities among visitors thus contributing to establishment of inter-personal relationship and professional product positioning making customers come back to use this service over and over again. (Muhammad, 45-46, 1999) Incorporating technological solutions may deliver mechanisms that delight a customer. (Lovelock & Wirtz, 236-252, 2004). A service business must be maximizing its virtual touch-point appeal, and must surface its virtual management rotating shafts (and metrics) set. Positioning concept is relatively new, it dates back only to the 70th, however, it has been significantly changed with the impact of technology. PR efforts have always been an effective communication tool mainly due to the lack of control over what is printed. (Marken, 423-441, 1997) The new high tech era involves implementation of various technologies pretty much everything from computer-telephony integration (CTI) to information warehousing and internet in order to stimulate the flow of information within and out of the organization. (Rosello, 96, 1997) The high-tech environment has taken place of uncontrolled bring up releases as means for successful PR programs, as internet is still far less controlled then the press.