Advertisements to Compare Essay Example | Topics and Well Written Essays - 500 words

Advertisements to Compare - Essay Example Currently, advertising can be regarded as a public relation, marketing, communication, information and persuasion process. The Olay and Tropez ads have very convincing messages to the consumers. For instance, ‘you color, your life.’ It emphasizes the importance of maintaining a good natural skin color. There are numerous kinds of adverts, for instance adverts appearing on billboard posters, ‘junk’ mail, football teams, television, radio, and social media. These advertisements channels usually make a lot of revenue since adverts are typically paid for. Both Olay and Tropez adverts are aimed at promoting cosmetic products and appeared on print media and television. They both use pictures of women who have appear beautiful according to their skin color after applying the lotions. This is true to the beauty and fashion industry which is mostly associated with women. Both ads have the pictures of a fair skin woman who has been made to look more beautiful by applying the Olay and Tropez lotions which have made to have that natural look. This easily convinces the customers that if they use the products they would be like the pictured women. This shows the practicality of using the products. Both adverts have the major points that they want the customers to focus on as soon as you have a look at them. Additionally, both adverts also contain a visual trick which makes you to start thinking about skin color, this in turn gains more attention from the reader. Lastly, the adverts contain the company logo located at very conspicuous position which makes the customer to easily identify the brand. The brand name Olay has been at the bottom of the advert so as the customers can associate the product and the brand name. On the contrary, Tropez ad has the brand name at the top of the advert. Another difference between the two ads is that Olay has a conspicuous precautionary message for the