corporate communication strategy of an organisation(...

Executive Summary Corporate organisation strategy differentiates between macro or corporations, micro or business-units, enterprise as well as their function and active strategies which are depended on identity, culture, strategy and product. With reference to the above, each corporation or business-unit operates at different levels and structure but to achieve the organisational goal, their communication strategic processes must be coherent and consistence. The concept of corporate communication strategy as a functional strategy has provided focal point and direction to the corporate communication function. As a functional strategy used to develop communication plans and implementations, it showcases the relevant of its function to the†¦show more content†¦This demand became a turning point in public relation practice that visualises themselves earlier as an in- house journalist or press a gentry but globalisation has made it to become more of a corporate communication practitioner (Grunig Hunt, 1984). Collins Montgomery (1998) defines corporate strategy as an independent possibility established by an organisation for easy creation of value and a planned coordination of its multi-market activities. Drucker (1954) alleged that many organisations have their corporate strategy which is seen as a forecast of where the organisation intends to be positioned in the future with a planned decision on what they need to do to achieve the vision than thinking on how it will be done. The use of corporate communication to describe the Public Relations practitioner has recently gained an acceptance among scholars and practitioners (Groenewald, 1998:58). Moreover, the term could be used interchangeably to showcase that the function of Public Relation or corporate communication involves both internal and external communications of an organisation (Steyn, 1999). Cornelissen (2011) observed that corporate communication apart from coordinating all the interactions that goes on both within and outside the organisation, it also involve establishing and maintaining constructive reputations with stakeholder groups upon which the organisation isShow MoreRelatedOrganisation Study of Acc Cement14377 Words   |  58 Pagesindustry and its trends. 2. To prepare the organisation profile of ACC. 3. To gain the practical knowledge of the industry. 4. To comprehend the manufacturing process and HRD activities of ACC Plant. 5. To explore marketing process of ACC cements and to highlight the financial performance of ACC. 6. To study various types of business goals forecasting the future cements marketing facts conditions and other parameters etc., of a organisation. 7. To suggest remedial measures in the lightRead MoreThe Internationalisation Process Of Emerging Market Multinationals7790 Words   |  32 Pagesemerged as high profile multinationals increasingly engaged in foreign expansion especially across the region. Such firms for examples include MTN, First Bank of Nigeria, Eco bank of Senegal, Dangote, ShopRite, Equity Group holdings, Globalcom, SABMiller of South Africa, InterSwitch and Computer Warehouse Group to mention a few. These multinationals are emerging across different sectors, taking advantage of their home country business environment to internationalise (Initiative for Global DevelopmentRead MoreFactors Influencing The International Expansion Of Nigerian Banks6650 Words   |  27 Pagesinternationalisation theories and Nigeria present an opportunity for such research. However, Nigerian firms have increasing become a source of, inward foreign direct investment in Sub-Saharan Africa. Such firms include Dangote Cement Industrie s, InterSwitch, Computer Warehouse group, Globalcom and several banks. Specifically, research on the motivation and patterns of the internationalisation of SSA firms, will bring understanding to heterogeneous characteristics of these multinationals and the determinantRead MoreBusiness and Small Scale Industries9686 Words   |  39 Pagesis part of the Nigerian history. Evidence abound in the communities of what successes our great grand parents, made of their respective trading concerns, yam barns, cottage industries, and the likes. The secret behind the success of a self reliant strategy does not lie in any particular political philosophy, so much as the people’s attitude to enterprise and in the right incentive is adequate enough to make risk worthy businesses a necessity for the nation. There had been many policy actions by the